Wimzy

In the carefully crafted portfolio of Squadra’s four ice cream brands, each has a distinct role. Among them, Wimzy proudly holds a clear and democratic position: deliberately accessible, irresistibly affordable, and unapologetically for the masses.

While its siblings cater to premium tastes and artisanal experiences, Wimzy operates on a different, fundamental belief—that the simple joy of a cold, sweet treat should be within everyone’s reach. It is the everyday indulgence for the budget-conscious, the family favorite that doesn’t strain the wallet, and the reliable companion for spontaneous moments of delight.

Wimzy isn’t just an ice cream; it’s your easy, friendly, and affordable escape. It’s the Squadra brand that proves sometimes, the most genuine smile comes from the simplest—and most budget-friendly—pleasures.